Final answer:
Marie was making cold calls by visiting an office building door to door to offer her products, using business cards and an elevator pitch to make a solid impression while also demonstrating persistence and resourcefulness in marketing strategies. Option number e is correct.
Step-by-step explanation:
Marie was engaging in cold calls. Cold calling is a method used by salespeople to contact potential customers who have not previously expressed an interest in the products or services being offered. It is characterized by approaching prospective clients without prior notice or appointment, as Marie did when she visited an office building and went door to door to hand out business cards and sell office products.
In the process, Marie employed several strategies that can enhance cold calling efforts, such as utilizing a professional networking business card to create a strong impression, being persistent yet pleasant to engage busy potential clients, and preparing an elevator pitch that succinctly communicates the value proposition to make a positive first impression. These techniques often require resourcefulness, such as acquiring contact information through social media, industry publications, or strategic guesswork.
Marie's activities illustrate the importance of personal initiative and strategy in direct sales and marketing, which can include building a brand image, crafting tailored pitches, and leveraging personal networks to generate sales leads.