Final answer:
The hotel's declining revenue from suburban customers due to commuting issues or other factors needs a problem statement to drive solutions. The design team should focus on customer experience, competitive analysis, and targeted improvements to recapture the suburban market and increase profitability.
Step-by-step explanation:
Despite high brand recognition, a notable hotel is experiencing a decline in patronage from suburban areas, leading to a decrease in revenue. The primary concern for the design team is to develop a problem statement that encapsulates the challenges being faced by the hotel, with a focus on identifying factors contributing to the loss of suburban customers and proposing actionable strategies to recapture this demographic. The objective is to enhance the hotel's appeal to suburban guests and implement solutions that will drive them back to the hotel, ultimately boosting the hotel's overall revenue and customer satisfaction.
To tackle this, considerations may include commuting issues, competitive analysis, customer experience improvements, and targeted marketing efforts that resonate with the suburban market. Additionally, internal processes such as booking, reception, and guest services can be evaluated for efficiency gains that would lead to a better customer experience.