Only search queries 'Traveling in Boston' and 'Traveling in Boston and New York' would trigger the ad with the phrase-match keyword 'traveling in Boston', since they contain the exact phrase or a slight variation that doesn't change intent.
The phrase-match keyword 'traveling in Boston' would generate ads for searches closely related to the phrase itself. The search queries that would trigger the ad are:
- Traveling in Boston
- Traveling in Boston and New York
Phrase-match keywords allow for additional words to be present before or after the core phrase. Thus, while 'Traveling in Boston' is an exact match, 'Traveling in Boston and New York' adds a location but does not change the core intent of the search.
In contrast, 'Traveling to Boston' changes the preposition, and 'Traveling in New York' changes the location; therefore, these would not typically match the ad.