Question

Which two of the following are included in developing findings as part of the marketing research approach?

1) Data collection
2) Data analysis
3) Data visualization
4) Data interpretation

Answer 1

Marketing research findings development includes Data analysis and Data interpretation, which are essential for drawing actionable insights from collected data.

Step-by-step explanation:

The development of findings in the marketing research approach typically includes Data analysis and Data interpretation. These processes involve examining the collected data to extract meaningful insights. Data analysis consists of applying statistical or logical techniques to evaluate data, discover useful information, and perhaps predict future trends. Following this, Data interpretation involves making sense of the data using different suitable analytical research methods, drawing conclusions, and then translating those findings into actionable insights that can inform marketing strategies.