Final answer:
Contests, games, and product give-aways are considered promotional activities, aimed at generating interest in a product or brand.
Therefore, the correct answer is: option 3) Promotional activities.
Step-by-step explanation:
Promotional activities include advertising or marketing (on television, radio, and websites), personal sales (doortodoor selling) or promoting products, services or brands by way of public relations (using newspapers, media or sponsoring events).
Contests, games, and product give-aways are all examples of promotional activities. These activities are designed to generate interest and engagement with a brand or product.
Companies use these tactics to create excitement and entice consumers, thus driving up sales and increasing visibility in the market. They can form part of broader marketing strategies but are specifically focused on promotion.
There are seven promotional categories, namely direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships. Promotional marketing can be incredibly beneficial for long-term business success.