Final Answer:
The four key features and functions of a TrueView for Action ad are: 1) Call-to-Action Overlay, encouraging viewers to take specific actions; 2) Enhanced headline and text overlays for compelling messaging; 3) Customizable CTAs for tailored viewer engagement; 4) Bidding options for cost-per-action to optimize ad performance.
Step-by-step explanation:
Call-to-Action Overlay:
TrueView for Action ads includes a prominent Call-to-Action Overlay, prompting viewers to take desired actions, such as making a purchase or filling out a form.
Enhanced Headline and Text Overlays:
The ad format allows for enhanced headline and text overlays, enabling advertisers to craft compelling messaging that resonates with the target audience.
Customizable CTAs:
Advertisers can customize Calls-to-Action (CTAs) based on their campaign objectives, tailoring the viewer experience to align with specific goals.
Bidding Options for Cost-Per-Action:
TrueView for Action ads provides bidding options based on cost-per-action, allowing advertisers to optimize their ad performance by focusing on actions that directly contribute to their objectives.