Final answer:
The correct characterization of source, product-brand, and source-consumer interactions is encapsulated in the credibility, attractiveness, and power of the source. These aspects are pivotal in the overall persuasive process and in shaping consumer perceptions and brand preferences.
Step-by-step explanation:
The characteristics of the source, product-brand interactions, and source-consumer interactions can be understood by considering multiple factors that contribute to the effectiveness of persuasive communication. Features of the source of the persuasive message include the source credibility, such as the speaker's expertise and trustworthiness, which increase the persuasiveness of the message.
Additionally, the source attractiveness, including the physical appeal of the speaker as well as the use of famous personalities in advertising, plays a critical role in influencing consumer perceptions. Moreover, the source power indicates the speaker's ability to administer rewards or punishments, affecting the persuasive impact. On the other hand, product attributes and brand image critically influence consumer perception, with intangible aspects like guarantees, reputation, and advertising playing a significant role in product differentiation and brand preference.
Therefore, the correct characterization of these interactions is represented by option 1) Source credibility, source attractiveness, and source power, as these elements align with the theoretical frameworks mentioned earlier and contribute to product differentiation and persuasion effectiveness.