Final answer:
Data Ethics is the term related to doing the right thing with data by considering the human impact and making decisions aligned with brand values. It is entwined with respecting privacy, rights, and societal impact, and it's crucial in various fields, including IT ethics and business ethics.
Step-by-step explanation:
The term that deals with doing the right thing with data, considering human impact from all sides, and making decisions based on brand values is Data Ethics. This involves carefully handling data to ensure that actions and decisions are made in a fair and morally sound way, respecting both the privacy and rights of individuals and the larger societal impact. Concepts related to data ethics are prominent in various disciplines, including business ethics, environmental ethics, scientific ethics, and information technology (IT) ethics. These all contribute to establishing guidelines for ethical practices across different fields and industries.
Data ethics encompases understanding and interpreting society's values and applying them to the use of data, whether it be in a business setting, a community, or global decisions. Ethical considerations might include how data breaches are handled, equal treatment of all stakeholders, and the prevention of misuse or manipulation of statistical information. In the realm of emerging technologies, such as artificial intelligence or big data analysis, the role of data ethics becomes increasingly critical for guiding ethical and responsible innovation.