Final answer:
Great chapter membership programs consist of three components: purposive incentives, solidary incentives, and material incentives.
Step-by-step explanation:
Great chapter membership programs consist of three components that work together to create a successful program:
- Purposive incentive: This incentive motivates people to join and contribute to a group because they want to help the group achieve its goals. For example, the American Civil Liberties Union (ACLU) experienced a significant increase in membership after the 9/11 attacks due to concerns about civil liberties.
- Solidary incentive: This type of incentive attracts people to join groups by providing opportunities to interact with like-minded individuals and publicly express their beliefs. One such group is the Union of Concerned Scientists.
- Material incentive: Groups can offer exclusive benefits and incentives to members, such as health insurance and reduced prices for prescription drugs, to encourage people to join. The American Association of Retired Persons (AARP) uses this strategy with great success.
By combining these three components, a chapter membership program can attract and retain members who are motivated by different factors, creating a strong and engaged community.