Question

What should a mission statement incorporate to increase employee commitment to the organization's mission?

A) The process planned for and resources needed to achieve goals
B) A description of the unique identity of the organization and concern for its customers
C) Major goals and objectives for the next 5 years
D) A timeframe for goal attainment and focus on marketplace leadership

Answer 1

Option (B), To increase employee commitment, a mission statement should clearly describe the organization's unique identity, outline achievable and appropriate goals, and elaborate on the specific details of the goals using the 5 W's framework.

Step-by-step explanation:

A mission statement should incorporate elements that resonate with employees and foster a sense of belonging and commitment to the organization's objectives. Among the key aspects to include for increasing employee commitment are:

• A clear depiction of the organization's unique identity and its concern for customers, helping employees connect with the core values and purpose of the company.
• Achievable and appropriate goals that detail how the organization plans to reach its objectives. This involves understanding the process and resources needed to achieve these goals.
• An emphasis on the 5 W's (Who, What, Where, When, Why) to make the organization's goals specific, measurable, and meaningful to every team member.

By integrating these elements into the mission statement, employees are more likely to understand their role within the company and be motivated to contribute towards the common objectives. Additionally, setting tangible steps towards goal attainment can provide clarity, momentum, and motivation for employees to stay engaged with the company's targets.