Question

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

A) Crowdsourced

B) Behavioral

C) Prediction

D) Lead generation

E) Long-tail

Answer 1

The Internet facilitates long-tail marketing, allowing businesses to reach niche markets and sell a wide variety of products online.

Step-by-step explanation:

The Internet enables long-tail marketing, which capitalizes on the fact that there is always some demand, however small, for a wide variety of products. Unlike traditional marketing, which focuses on the most popular products, long-tail marketing leverages the vast access of the internet to cater to niche markets with specialized interests. Digital platforms such as Amazon and Netflix are examples of businesses that use long-tail marketing strategies to offer a broad selection of products and content that might not be viable in brick-and-mortar stores or traditional media due to limited shelf space and airtime.