Final answer:
Behavioral targeting of ads increases advertising effectiveness by leveraging associative learning and intermittent reinforcement, which are recognized in increasing consumer response rates.
Step-by-step explanation:
The statement that behavioral targeting of ads results in consumers responding ten times more frequently than when ads are delivered randomly can be considered to be true. Advertising effectiveness has been shown to increase when ads resonate with the viewers' interests and behaviors, which is why companies invest in associative learning techniques in their advertising strategies. Associating a product with positive stimuli, such as the use of attractive models in car commercials, can lead consumers to perceive the product as more desirable. Moreover, companies use data from television viewership, provided by networks like Nielsen, to target their advertising campaigns more effectively. Consumers are also seen to exhibit behaviors consistent with the principles of conditioning and intermittent reinforcement, as seen in casinos, which advertising strategies try to tap into