Question

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

a. Click-through rate (CTR)
b. Conversion rate
c. Impressions
d. Cost per click (CPC)

Answer 1

The conversion rate is the metric that tells you how often an ad click or interaction leads to a conversion.

Step-by-step explanation:

The metric that tells you how often, on average, an ad click or other ad interaction leads to a conversion is the conversion rate. The conversion rate is calculated by dividing the number of conversions by the number of clicks or interactions and multiplying by 100 to get a percentage. It is an important metric for measuring the effectiveness of advertising campaigns and optimizing them for higher conversions.