Final answer:
In the awareness phase of the car-buying process, a customer is likely to seek recommendations from friends as they begin gathering information about their options.
Step-by-step explanation:
If a customer wants to buy a new car and is in the awareness phase of the car-buying process, they might engage in activities such as seeking recommendations from friends.
This activity suggests that the customer is starting to gather information and is becoming aware of various options and preferences before making a more informed decision.
During the awareness phase, customers are typically trying to understand their needs and what offerings are available in the market, rather than making final purchasing decisions or detailed product comparisons.