Question

Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use?

a. Microsoft Ads Editor
b. Microsoft Advertising Intelligence
c. Microsoft Advertising Editor
d. Microsoft Advertising Keyword Planner

Answer 1

Sarbjit should use Microsoft Advertising Intelligence to research keywords, compare impression share, and customize bids. This tool offers in-depth keyword research and analysis capabilities within Microsoft Excel. The correct option is b.

Step-by-step explanation:

For Sarbjit to research keywords, compare impression share, and customize bids, the most suitable Microsoft Advertising tool is Microsoft Advertising Intelligence.

This Excel plugin allows users to conduct in-depth keyword research and analysis directly within Microsoft Excel, making it an efficient choice for advertisers who are looking to optimize their campaigns.

With this tool, users can see historical and forecast data, compare impression share among different keywords, and make informed decisions about their keyword strategies and bid adjustments. The correct option is b.