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This type of consumer buys without much analysis or information.

a) Shopping as a fun
b) Pleasure-oriented activity
c) Loyalty style of shopping
d) Impulsive style

User Ukn
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1 Answer

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Final answer:

An impulsive style of shopping is when consumers make purchases spontaneously without much analysis or information, often driven by emotion rather than need.

Step-by-step explanation:

The type of consumer who buys without much analysis or information is referred to as having an impulsive style of shopping. This behavior is characterized by purchasing items on the spur of the moment, without premeditation, and is not necessarilly triggered by a real need. The impulsive style contrasts with other purchasing behaviors that involve more analysis, research, or loyalty to a particular brand.

Impulse buying can be driven by various psychological factors, including emotions and feelings such as pleasure or a desire to alleviate stress. For instance, consumers might engage in a shopping spree to counter feelings of depression, following in line with the broader characteristics of consumerism in affluent societies.

Understanding the reasons behind and the impact of impulsive buying is important, as it relates to larger patterns of consumption that can affect both personal finances and economic trends. Decisions made impulsively can lead to regret, especially if they are not aligned with the consumer's increasing or expected future earnings, and they can also be indicative of shifts in cultural values, where luxury becomes prioritized over security.

User JustinHo
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