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Contoso Pet Supplies wants their ad for the keyword 'cat snaxxx' triggered when a user searches either of the individual words in any order or words related to cat or snaxxx. Which match option should they choose?

(a) Exact match
(b) Phrase match
(c) Broad match
(d) Broad match modifier

User Shaun
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1 Answer

4 votes

Contoso Pet Supplies should choose the Broad match option for maximum flexibility and visibility for their ad to appear on searches related to either the word 'cat' or 'snaxxx' or any relevant variations thereof.

If Contoso Pet Supplies wants their ad for the keyword 'cat snaxxx' to be triggered by searches for each individual word, in any order, or words related to 'cat' or 'snaxxx', they should choose the c. Broad match option. This match type is most inclusive and flexible, allowing ads to show on searches that include misspellings, synonyms, related searches, and other relevant variations. Broad match will enable Contoso Pet Supplies to maximize their visibility to potential customers who are looking for products related to cats or snacks, regardless of the search terms used.

In conclusion, the Broad match option aligns with Contoso Pet Supplies' advertising goals by providing the most opportunities for their ads to be displayed, which can lead to more traffic and potential sales for cat-related snacks.

User Gary Gauh
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8.5k points