Final answer:
Digital marketing characteristics and their definitions are matched as follows:
- I. Search Engine Optimization (SEO): c) Optimizing websites to rank higher in search engine results.
- II. Click-Through Rate (CTR): a) Percentage of users who click on an ad.
- III. Conversion Rate: b) The percentage of visitors who complete the desired action.
- IV. Social Media Marketing: d) Promoting products or services on social media platforms.
Step-by-step explanation:
- I. Search Engine Optimization (SEO) - c. Optimizing websites to rank higher in search engine results
- SEO refers to the practice of optimizing websites and content to improve their visibility and ranking in search engine results. By utilizing various techniques, such as keyword research, on-page optimization, and link building, websites can increase their chances of appearing higher in search engine rankings, ultimately driving more organic traffic.
- II. Click-Through Rate (CTR) - a. Percentage of users who click on an ad
- CTR is a metric used to measure the effectiveness of online advertising campaigns. It represents the percentage of users who click on an ad after being exposed to it. A high CTR indicates that the ad is compelling and relevant to the target audience, while a low CTR suggests that the ad may need to be improved or adjusted.
- III. Conversion Rate - b. The percentage of visitors who complete the desired action
- Conversion rate measures the percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It is an important metric that helps businesses assess the effectiveness of their digital marketing efforts and optimize their strategies to improve conversions.
- IV. Social Media Marketing - d. Promoting products or services on social media platforms
- Social media marketing involves using social media platforms, such as Fa`ebook, Tw`itter, and In`stagram, to promote products or services. It includes various activities such as creating engaging content, running targeted advertising campaigns, and interacting with the audience to build brand awareness, drive traffic, and generate leads or sales. Social media marketing can be a powerful tool for reaching and engaging with a wide audience.