Final answer:
The strategies used to produce a media text are its codes, which include technical, symbolic, and written systems that convey specific messages to the audience, influencing how the text is interpreted and understood.
Step-by-step explanation:
The strategies used to produce a media text are its codes. Codes in media are systems of signs which create meaning. These include technical codes like camera angles and editing, symbolic codes like language and gestures, and written codes which can include text, such as captions or speech bubbles. The use of codes helps to construct the media text and significantly influences how the audience interprets it.
For instance, when creating advertising, the choice of color, language, and layout all serve as codes that convey specific messages to the audience and fulfill certain purposes. These purposes could be to persuade, inform, or entertain. Understanding these codes is essential to critically analyze and interpret media texts, as they contribute to the overall organization and meaning of the composition.
In the context of education, teaching students about media codes can enhance their media literacy, allowing them to more effectively engage with and understand multimodal texts, whether they are reading an article, watching a video, or analyzing a piece of digital art.