Final answer:
Cross-cultural research is a branch of social studies that aims to understand and compare different cultures. It seeks to identify which findings are universal and which are specific to certain cultures. This research can be challenging, as it may require travel for translations and study replications.
Step-by-step explanation:
Cross-cultural research is a branch of social studies that aims to understand and compare different cultures. One of the purposes of cross-cultural research is to identify which findings are universal and which are specific to certain cultures. It is not always easy to conduct cross-cultural research, as it may require travel to different countries to ensure translations and study replications can take place. While some social psychological findings may have universal applicability, it is important to recognize and account for cultural differences in research.