Final answer:
Benjamin Franklin appealed to the emotional side of the colonies through his famous 'Join or Die' statement, which inspired colonial unity and the fight for independence.
Step-by-step explanation:
Yes, Benjamin Franklin did appeal to the emotional side of the colonies. One way he did this was through his famous statement 'Join or Die,' which inspired colonial union and the fight for independence from the British. Franklin stated that his inspiration for this came from the six tribes of the Iroquois Nation, for whom unity was advantageous.