Final answer:
A company would use marketing analytics to justify its advertising spend and to utilize consumer data. Marketing analytics provides insight into marketing performance, return on investment, and consumer behavior to optimize marketing efforts. option e is answer
Step-by-step explanation:
If a company wants to justify how its advertising dollars are being spent or how to utilize its collection of consumer data, the tool they would use from the provided options is marketing analytics. Marketing analytics involves analyzing data to evaluate the performance of marketing initiatives, determine the return on investment
(ROI) of advertising dollars, and understand consumer behavior. By leveraging this information, companies can make data-driven decisions to optimize their marketing strategies, better target their advertising, and enhance customer relationships.
In contrast, a marketing mix refers to the strategic set of actions companies use to promote their brand or product. Branding strategies are about shaping the brand's image and identity.
Logistics refers to the management of the flow of goods, and media refers to the channels or platforms through which advertising is delivered. While all these aspects are important in the broader scope of business strategies, it is marketing analytics that directly helps in understanding the impact of advertising and the use of consumer data. option e is answer