Final answer:
FOB stands for Free On Board. Marketers want FOB destination pricing, whereas logisticians want FOB shipping point.
Step-by-step explanation:
FOB stands for Free On Board.
Marketers want FOB destination pricing, whereas logisticians want FOB shipping point.
FOB destination pricing means that the cost of transporting the goods is borne by the seller until the goods reach the buyer's location. In this case, the seller is responsible for the risk of loss or damage to the goods during transit. Marketers prefer this pricing because it allows them to offer inclusive pricing to customers, making the products more attractive.
On the other hand, FOB shipping point means that the cost of transporting the goods is borne by the buyer from the moment the goods are loaded onto the carrier. Logisticians prefer this pricing because it allows them to have more control over the shipping process and negotiate better transportation rates.