SWOT analysis evaluates internal strengths, weaknesses, external opportunities, threats. Strengths include brand reputation, weaknesses like outdated tech, opportunities in emerging markets, threats like intense competition.
SWOT analysis is a strategic tool assessing a business's internal strengths and weaknesses, and external opportunities and threats. Strengths might encompass a robust brand or skilled workforce, weaknesses could involve outdated tech or limited market reach.
Opportunities often arise from emerging markets or technological advancements, while threats could be economic downturns or fierce competition.
By scrutinizing these factors, organizations gain insights to capitalize on strengths, mitigate weaknesses, leverage opportunities, and prepare contingency plans against potential threats. SWOT analysis aids in strategic planning.
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What is SWOT analysis and examples?