Final answer:
The choice of media depends on the habits of the target audience, product attributes, and cost. A notable shift from traditional print media to digital platforms is influenced by these factors, with the habits of younger audiences driving demand towards digital news consumption.
Step-by-step explanation:
The choice of media may depend on several factors, including 1) the habits of the target audience, 2) product attributes, and 3) cost. For instance, as revealed by studies from the Pew Research Center, there has been a significant shift from traditional print news media to digital platforms. This shift has been driven by changes in the habits of the target audience, particularly younger people who are increasingly consuming news via smartphones or tablets. Accordingly, the demand for print media has declined, underscoring the importance of selecting a medium that aligns with the audience's preferences.
In terms of product attributes, certain media might be more suitable for conveying the message or showcasing the product effectively. For example, high-definition television ads might be utilized for a product where visual appeal is critical. Finally, the cost associated with various media platforms can greatly influence the choice. If a campaign has limited funds, social media or viral marketing might be more cost-effective compared to expensive television commercials or print ads.
These factors are integral when devising a media strategy as they directly affect how effectively the message reaches the intended audience and, subsequently, the success of the marketing campaign.