Question

What is a key benefit of CRM?

1) Enabling companies to be more responsive to customers
2) Increasing consumer privacy and security
3) Integrating CRM system into all relevant departments and workflows
4) Analyzing data to better fit target customer needs

Answer 1

A key benefit of CRM systems is to make companies more responsive to their customers. This is done by integrating CRM systems into company workflows and using them to analyze customer data and improve target services.

Step-by-step explanation:

The key benefit of a Customer Relationship Management (CRM) system is that it enables companies to be more responsive to customers. This is achieved through the integration of CRM systems into relevant departments and workflows, thereby enhancing communication and service delivery to customers. Additionally, CRM tools facilitate the analysis of data to better understand and meet the needs of target customers. While improving consumer privacy and security is a critical organizational concern, it is not a key benefit of a CRM, but rather an operational necessity in today's digital landscape where data breaches can severely impact consumer trust and company reputation.