Final answer:
The three types of consumer involvement in decision making are routine, extended, and limited. Routine involvement involves frequent, low-risk purchases, while extended involvement is for high-risk, infrequent purchases requiring more effort. Limited involvement falls in between these two extremes.
Step-by-step explanation:
The three types of consumer involvement are routine, extended, and limited. 'Routine' involvement occurs with frequent, low-risk purchases that require little search and decision effort. 'Extended' involvement is associated with high-risk purchases that are infrequent and can lead to strong emotions or consequences, hence requiring extensive search and decision effort. 'Limited' involvement lies somewhere between routine and extended, where the consumer is involved enough to do some research and comparison, but the decision is not as complex or as risky as in an extended involvement situation.
To clarify, the options provided are a mix of the marketing terms used for describing consumer involvement in decision making, but the correct combination associated with routine, extended, and limited decisions is not provided as an option in the question.
The three types of involvement are routine, extended, and limited. Routine involvement refers to the purchase of low-cost, frequently purchased items that require minimal decision-making. Extended involvement occurs when consumers are purchasing expensive or important products that require significant research and consideration. Limited involvement applies to products of low importance or interest that are infrequently purchased.