Final answer:
Differentiated marketing is the strategy of targeting specific market segments with distinct marketing mixes tailored to the different benefits offered to each segment, resulting in a range of differentiated products.
Step-by-step explanation:
The type of marketing that involves targeting specific market segments differently according to the benefits that the company offers each one is Differentiated marketing. This approach recognizes that different customer groups have different needs and wants. Companies pursue differentiated marketing by customizing their marketing strategies and creating unique products for different market segments, considering physical aspects, location, intangible aspects, and perceptions of the product. These products are referred to as differentiated products, which stand out in one or more of these aspects. Furthermore, this leads to a variety of products in the market, contributing to monopolistic competition, where firms seek profits through product differentiation.