Final answer:
Positioning is a strategic process used by marketers to determine the place an offering should occupy in a market. It involves creating a market-focused value proposition. One example of positioning is the use of place-product-packaging in chain stores to build brand identity.
Step-by-step explanation:
Positioning is a strategic process that marketers use to determine the place an offering should occupy in a given market, relative to other customer alternatives. It involves creating a market-focused value proposition that explains why the target segment should buy the product. One example of positioning is the practice of place-product-packaging used by chain stores, where the architecture, interior design, uniforms, and other elements are consistently designed to create a uniform experience for customers and build brand identity. Marketing geographers also play a role in positioning by analyzing customer data and identifying locations where marketing efforts will be most effective.