Question

A marketing research company is up to the validation process for a study they are doing. That means they want to _____. (Select all that apply.) Responses make sure surveys have been administered correctly make sure surveys have been administered correctly check for data collectors’ possible mistakes check for data collectors’ possible mistakes see that all respondents were qualified to take the survey see that all respondents were qualified to take the survey make sure surveys are complete

Answer 1

The validation process of a marketing research company confirms that surveys were properly administered, checks for errors by data collectors, ensures that all respondents were qualified, and verifies that the surveys are complete. All the options are correct.

Step-by-step explanation:

When a marketing research company is up to the validation process for a study they are doing, the primary goals typically include the following:

• Make sure surveys have been administered correctly.
• Check for data collectors’ possible mistakes.
• See that all respondents were qualified to take the survey.
• Make sure surveys are complete.

The validation process ensures the survey results are accurate and reliable, by verifying that the data collection was conducted properly, the participants met the criteria for the study, and that the information gathered is complete and free from errors. This involves reviewing the methods used for data collection, the qualifications of respondents, and the thoroughness of the responses. This step is crucial for upholding the validity of the study's findings.