Final answer:
When composing a sales message for new exercise apparel, consider the target audience, key features and benefits, competitors' comparison, pricing strategy, and marketing and promotion plans to craft a persuasive and effective message.
Step-by-step explanation:
Composing a Sales Message for Exercise Apparel
To write an effective sales message for a new line of exercise apparel, several key questions need to be addressed in the planning phase. First and foremost, understanding the target audience is crucial. This defines who the potential buyers are and what their exercise habits, fashion preferences, and lifestyle needs might be. Secondly, identify the key features and benefits of the exercise apparel that distinguish them from competitors' products. Whether it is the fabric technology, style, or price point, these features are what will attract customers.
Moreover, evaluate how the exercise apparel compares to competitors. This includes analyzing product quality, pricing, functionality, and design. Knowing where your product stands in the market will help in crafting a message that highlights your strengths. Additionally, consider the pricing strategy you'll employ, which plays a significant part in how the product will be perceived. Finally, outline the marketing and promotional strategies that will be used to reach the audience and sell the product.
These prewriting considerations align with creating any form of persuasive business communications, such as advertising campaigns, public service announcements, or opinion pieces.