201k views
2 votes
On December 1, 2024, the company paid a local radio station $2,340. What was the purpose of this payment?

1) Advertising
2) Rent
3) Utilities
4) Employee salaries

1 Answer

4 votes

Final answer:

The $2,340 paid to a radio station by a company was most likely for advertising services. Radio stations sell advertisements to make a profit, and these costs are indirectly passed on to consumers. SiriusXM represents a different model, offering ad-free subscriptions, but in this case, it's traditional radio advertising.

Step-by-step explanation:

The payment of $2,340 to a local radio station by a company on December 1, 2024, was likely for the purpose of advertising. Radio stations generate revenue predominantly through selling advertising space to businesses. This is an indirect method of charging listeners for the radio service, since it takes up part of the listening time with commercials for which the advertisers have paid. Eventually, the cost of these advertisements is factored into the prices of the products advertised, which the consumers end up paying. Furthermore, satellite radio companies like SiriusXM offer a different revenue model by charging a subscription fee for commercial-free listening, making the listening experience excludable, as it is available only to subscribers. However, the company in question is paying for conventional radio advertisements, indicating that their goal is to reach a broad, non-exclusive audience.

User FRules
by
7.3k points