Final answer:
The frontend funnel deals with attracting and capturing new customers, introducing them to the brand or product. The backend funnel, however, focuses on deepening relationships with existing customers through targeted upsells and maximizing customer lifetime value.
Step-by-step explanation:
The difference between frontend and backend funnels according to Russell Brunson lies primarily in their function and target within the sales process. The frontend funnel is designed to attract and capture potential customers, often through an initial offer that is compelling enough to draw them in.
It's the first part of the sales process where the main objective is to introduce the brand or product to a new audience, create interest, and capture lead information.
On the other hand, the backend funnel is focused on existing customers or leads that have already expressed interest. This funnel aims to nurture and deepen the relationship through additional offers, such as upsells, downsells, and cross-sells, which ultimately increase the customer lifetime value (CLTV). It's more personalized and targeted, since it's based on previously gathered data about the customer.
The key distinction is that while the frontend funnels are about customer acquisition, the backend funnels are centered around customer retention and maximizing profit from existing relationships.