Final answer:
The entrance of PepsiCo and Coca-Cola into the sparkling water market presents La Croix with an organizational challenge. SWOT analysis can help analyze the situation and identify strengths, weaknesses, opportunities, and threats. La Croix needs to strategically plan and adapt to remain competitive.
Step-by-step explanation:
The entrance of PepsiCo and Coca-Cola into the sparkling water market presents La Croix with an organizational challenge. This challenge can be defined as increased competition in the market and the need for La Croix to adapt and differentiate itself from the new entrants.
To analyze this situation, we can use a SWOT analysis. La Croix's strengths could include its established brand reputation and loyal customer base. Its weaknesses could include limited resources compared to PepsiCo and Coca-Cola. The entrance of the new players creates opportunities for La Croix to innovate and expand its product line, but also threats in terms of potential loss of market share.
Overall, the entrance of PepsiCo and Coca-Cola into the sparkling water market presents La Croix with an organizational challenge that requires strategic planning and adaptation to remain competitive.