Final answer:
The firm's mark-up factor is 0.6.
Step-by-step explanation:
The Lerner index measures the market power of a firm and is calculated as the difference between the price and the marginal cost of production, divided by the price. The formula for the Lerner index is:
L = (P - MC) / P
Given that the Lerner index is 0.6, we can substitute this value into the formula:
0.6 = (P - MC) / P
Rearranging the equation to solve for the mark-up factor (P - MC) / P, we get:
(P - MC) / P = 0.6
Since the mark-up factor is equal to (P - MC) / P, it is equal to 0.6.
Therefore, the firm's mark-up factor is 0.6, which corresponds to option 2).