Question

Within the buying center, influencers are people who?

1) Have the final say in the purchasing decision
2) Provide information and recommendations
3) Negotiate the terms and conditions
4) Handle the logistics of the purchase

Answer 1

Influencers within a buying center are those who provide information and recommendations, shaping the purchasing decision with their expertise.

Step-by-step explanation:

In the context of a buying center, influencers are individuals who provide information and recommendations to the purchasing process. They play a key role in shaping the perception and preferences of the actual decision-makers, by offering insights and expertise that may determine the final choice of products or services.

For example, in a professional setting, a technical expert might serve as an influencer by advocating for the purchase of a particular type of software that best meets the company's needs based on their knowledge and experience. Similarly, within the sphere of social media and marketing, influencers leverage their following to sway consumer opinions and purchasing decisions through their endorsements and content.