Question

Because there are country-to-country differences in buyer tastes, what is the impact on international marketing strategies?

1) International marketing strategies need to be customized for each country
2) International marketing strategies can be standardized across all countries
3) International marketing strategies are not affected by buyer tastes
4) International marketing strategies should focus on global trends

Answer 1

The impact of country-to-country differences in buyer tastes on international marketing strategies is that international marketing strategies need to be customized for each country.

Step-by-step explanation:

The impact of country-to-country differences in buyer tastes on international marketing strategies is that international marketing strategies need to be customized for each country. This is because buyer tastes vary across countries, and what works in one country may not work in another. For example, a product that is popular in one country may not be appealing to consumers in another country due to cultural or preference differences.

While there may be some elements of international marketing strategies that can be standardized across countries, such as branding or overall messaging, it is important to tailor the strategy to the specific preferences and needs of each country's target market.

Therefore, option 1) International marketing strategies need to be customized for each country is the correct answer.