Final answer:
Business model innovation is the type of innovation that supports and enhances the value of an offering.
Step-by-step explanation:
The type of innovation that is best described as supporting and enhancing the value of an offering is business model innovation.
Business model innovation involves making changes to how a company creates, delivers, and captures value in its market. It focuses on finding new ways to generate revenue or improve profitability by modifying the company's underlying business model.
For example, a company might introduce a subscription-based business model instead of the traditional one-time purchase model to provide ongoing value and increase customer loyalty.