Final answer:
d. Both b and c
Licensing enables a home country company to generate revenue and control product quality by allowing another company to manufacture and sell its products or use its technology, often requiring adherence to specified quality standards.
Step-by-step explanation:
Licensing allows the home country company to both generate revenue and control product quality. When a company licenses its products or technology, it gives another company the right to manufacture and sell those products or use the technology in exchange for a fee or royalty.
This business arrangement helps the licensing company to expand into new markets and gain additional income without the high costs and risks associated with setting up operations abroad.
Furthermore, the licensing agreement can include quality standards and specifications, ensuring that the products are made to a certain standard, thereby maintaining the brand's reputation and the consumers' trust in the product.
However, precisely managing or ensuring control over the manufacturing process and final quality can be challenging and may vary depending on the terms of the licensing agreement and the ability to enforce these terms.