Final answer:
The term 'Easy to invoke effective service guarantee' refers to a quick and accessible promise to customers that service issues will be resolved efficiently and reliably. This aspect of customer service is essential for building trust and customer loyalty by ensuring satisfaction with clear, specific, and easily redeemable guarantees.
Step-by-step explanation:
The term 'Easy to invoke effective service guarantee' typically refers to B. Quick and accessible service commitment. This implies that a service provider has established a guarantee which is simple for customers to understand and utilize.
Such a service guarantee ensures that customers can rely on the company to swiftly and efficiently remedy any issues that arise with the service provided.
This is crucial in building customer trust and loyalty, as it reassures them that the company stands behind its services and is committed to maintaining service quality.
Service guarantees are important in differentiating a company from its competitors and can be a key factor in a client's decision-making process.
An effective service guarantee is characterized by being clear, specific, meaningful, easily redeemable, and communicated to all customers.
For example, a guarantee could offer a refund or credit if the service does not meet the promised standards, and such an offer would need to be readily accessible and hassle-free for the customer to claim.
correct option B. Quick and accessible service commitment