Final answer:
The process known as Concept Testing (B) involves gathering feedback from target consumers on new product ideas, which aids in the generation and development of a market-ready product.
Step-by-step explanation:
The concept in question that calls for testing new-product concepts with groups of target consumers is Concept Testing(B). This process involves presenting potential consumers with a proposed product or service idea to gain feedback on its potential success in the market. This feedback can help businesses shape the final version of the product, ensure it meets the needs of the target market, and fine-tune the marketing strategy.
For instance, when a new laundry detergent is being tested, the development of the concept involves the collection of information on the proportion of consumers who prefer the new brand over the leading competitor. This is part of the concept testing phase, where product desirability is measured. Similarly, if a video game developer is testing a new game on different target markets and collecting scores, this is also a form of concept testing. The evaluation of this data aids in further generation of the product concept and refinement of the design, ensuring that the product meets set criteria and constraints before it is launched.