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Des Moines, Iowa-based Meredith Corporation participates in international markets by means of foreign licensing agreements that are administered by a copyrights and contracts manager.

A) True
B) False

1 Answer

3 votes

Final answer:

Meredith Corporation's strategy of entering international markets through foreign licensing agreements aligns with how multinational firms typically expand globally, controlling media content and distribution.

Step-by-step explanation:

The statement regarding Meredith Corporation and its participation in international markets through foreign licensing agreements handled by a copyrights and contracts manager presents a realistic scenario for how multinational corporations engage in media globalization. Meredith Corporation, a company based in Des Moines, Iowa, could indeed involve itself in such international activities, as multinational firms often control global mass-media content and distribution. According to Lyons (2005) and Compaine (2005), multinational corporations are key players in media globalization, exerting influence over a range of media outlets. Bagdikian (2004) highlighted the concentration of media ownership, with a significant number of newspapers, publishers, TV and radio stations, and magazines being under the control of conglomerates.

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