Final answer:
An ice cream shop's promotional plan should include objectives, sales forecasts, and storyboards.
Step-by-step explanation:
The ice cream shop's promotional plan should include:
- Objectives: Clearly defined goals that the shop wants to achieve through its promotions, such as increasing sales or building brand awareness.
- Sales forecasts: Estimates of the expected revenue and sales volume resulting from the promotional activities.
- Storyboards: Visual representations of the planned advertisements or promotional materials, which help communicate the desired message and design elements.