Final answer:
Customers perceive salespeople as credible when they demonstrate product knowledge, especially amidst imperfect information. Sellers can reassure buyers by providing detailed information, offering guarantees, sharing testimonials, demonstrating the product, and building professional relationships.
Step-by-step explanation:
When customers believe that quick-serve restaurant supply salespeople know the facts about the products they sell, customers view the salespeople as having credibility. This belief in the salesperson’s knowledge provides a sense of assurance and trust, which can be crucial for the customer's purchasing decision. In a situation where a buyer encounters imperfect information, the salesperson's expertise and product knowledge become even more vital.
Effective ways a seller of goods might reassure a possible buyer include:
- Providing clear and detailed product information to address uncertainties
- Offering guarantees or warranties to reduce perceived risk
- Sharing testimonials or reviews from other satisfied customers
- Demonstrating the product or offering samples when possible
- Building a professional relationship with the buyer, which can lead to increased trust and a higher likelihood of satisfaction.
Additionally, viewing your manager as an important internal customer can enhance your professional conduct, potentially leading to positive feedback, opportunities and increased job satisfaction.