Final answer:
Propaganda employs connotative meanings of words to shape ideological or social agendas, often through techniques like bandwagon and fear, and can influence public opinion and behavior, even extending to market strategies.
Step-by-step explanation:
The use of connotative meanings in words is a significant aspect of propaganda. Propaganda is often regarded as language and symbolism manipulation serving an ideological or social agenda. It can be used to endorse a particular viewpoint, commonly political, and can evoke an emotional response. This manipulation includes the reliance on certain connotations to make conservative views appear old-fashioned or liberal views seem disruptive.
Propaganda includes various techniques, such as bandwagon, which persuades people to do something by telling them that others are doing it too, and fear propaganda, which uses worry and anxiety to influence people's decisions. Bias by labeling is also a form of propaganda, where terms with either extreme or moderate connotations can shape perceptions about political affiliations or social groups significantly.
The role of propaganda extends beyond politics, involving marketing strategies where advertisements manipulate consumer beliefs. This can lead to societal separation and promote oppressive ideologies. Hence, understanding the basic level and complexity of propaganda is essential for recognizing how it shapes public opinion and behavior.