Question

Damian is trying out for his high school varsity basketball team. To gain an extra advantage, he goes to the store and selects the best-looking and most expensive shoes available. Damian's buying process is most influenced by _______ factors.

Group of answer choices:
A) Situational
B) Socioeconomic
C) Aesthetic
D) Social

Answer 1

Damian's purchase of basketball shoes is primarily influenced by aesthetic factors, choosing shoes for their appearance over other considerations.

Step-by-step explanation:

Damian's buying process for basketball shoes is most influenced by aesthetic factors, as he selects the best-looking and most expensive shoes available. Choosing clothing based on appearance aligns with the importance of aesthetics in retail decisions. Although some might argue that social influences play a role, given that teenagers may follow social norms when buying clothes, the information provided suggests a focus on the product's look rather than social conformity. However, we can consider that aesthetic choices can be subtly influenced by what is socially accepted or admired within peer groups.

Answer 2

Damian's choice of basketball shoes is mainly influenced by aesthetic factors, focusing on the appearance and perceived quality of the most expensive shoes. Social and situational factors may also play a role in his decision process as he prepares for basketball tryouts.

Step-by-step explanation:

Damian's buying process for basketball shoes is most influenced by aesthetic factors. He is choosing the best-looking and most expensive shoes available which implies that the visual appeal and quality (often associated with a higher price) are the primary driving factors in his decision.

This choice is indicative of a consumer's search for utility, in the sense of personal satisfaction with the product, which is a concept linked to behavioral economics. However, it's important to note that consumers, especially teenagers, can also be influenced by social and situational factors, such as peer pressure or the specific situation of trying out for a sports team, which may suggest a certain desired image or performance level associated with higher-end athletic shoes.