Final answer:
To build a loyal customer base, businesses should aim to have a strong reputation, offer exceptional customer service, maintain regular communication with customers, and align with values that invoke loyalty. This approach not only encourages repeat business but also leverages word-of-mouth recommendations.
Step-by-step explanation:
To solidify a loyal customer base, businesses need to focus on establishing a strong reputation for quality and reliability. Using strategic communication like regular check-ins and not just reaching out when you need something can help maintain a connection. It's also important to offer excellent customer service and follow-up on engagements, such as email campaigns, with a polite persistence that provides something of value to the customer.
Considering one's manager as an important internal customer, and offering exceptional customer service can lead to a workplace where loyalty and job satisfaction are high. Furthermore, aligning with expressive values like solidarity, loyalty, and patriotism can enhance one's leadership and increase faithful followers.