196k views
0 votes
Should OMVIC determine a dealers advertising to be false or misleading, what powers does OMVIC have to stop or correct it?

User Mariama
by
8.2k points

1 Answer

3 votes

Final answer:

OMVIC has the authority to demand corrections or withdrawal of false or misleading advertisements by dealerships, and can impose penalties, ensuring fair practice and adherence to the principle of Caveat emptor.

Step-by-step explanation:

OMVIC, or the Ontario Motor Vehicle Industry Council, holds the authority to regulate advertising in the automotive sector within Ontario, Canada. Should OMVIC determine a dealer's advertising to be false or misleading, it has the power to enforce corrective measures. This oversight is crucial for maintaining fair practices in vehicle advertising and sales. Similar to how the Federal Trade Commission (FTC) enforces rules on advertising in the United States, requiring that factual claims about products must be true, OMVIC can demand dealerships to correct or withdraw deceitful advertisements.

Moreover, in cases where advertising is found to be dishonest or deceptive, OMVIC has the authority to impose penalties which can range from fines to revocation of a dealership's registration. The ability to prevent businesses from benefiting from imperfect information ensures a level of integrity in commercial transactions, embodying the principle of Caveat emptor, meaning "let the buyer beware."

User Kolbyjack
by
7.8k points