Final answer:
Developing a business case requires incorporating data governance principles, clearly defined objectives, projection of financial returns, and articulation of overall business value.
Step-by-step explanation:
When developing a business case, it's essential to incorporate specific criteria to ensure a thorough and persuasive argument for a proposed project or initiative. Incorporating data governance principles is vital, as these will guide how data is managed and used responsibly within the business. Defined objectives and desired outcomes also need to be clearly articulated to demonstrate what the business aims to achieve through the initiative. Understanding and outlining the financial returns is crucial to justify the expenses associated with the project. Lastly, the overall business value that the project is expected to deliver should be highlighted. This value could range from increased efficiency, market expansion, customer satisfaction, or innovation leadership.