Final answer:
Gamification uses game thinking and mechanics in non-game contexts to influence behavior and improve engagement and productivity. It transcends simply playing games, applying motivational aspects of gameplay to real-world tasks and challenges.
Step-by-step explanation:
Gamification C. uses game thinking to affect behavior. It is the application of game-design elements and game principles in non-game contexts. Often used in business and education, it is designed to improve user engagement, organizational productivity, flow, learning, employee recruitment and evaluation, ease of use, usefulness of systems, and to have other beneficial effects. Most importantly, the goal of gamification is to motivate individuals to perform tasks that might be mundane or complex by making the process more enjoyable and rewarding.
While some might argue that the achievements in games can give a false sense of accomplishment compared to tangible real-world outcomes, gamification harnesses the motivational aspects of game play in productive ways. For instance, earning points for completing work assignments or unlocking new levels of recognition within a corporate training program can lead to increased motivation and productivity. This doesn't replace real-world accomplishments, but instead seeks to enhance the process by which those accomplishments are achieved. From customer loyalty programs to fitness apps, gamification has shown that applying game-like elements to tasks can positively influence behavior and outcomes.